We’re completely satisfied to announce that Emel Meteoglu, Vice President of Product at B-Inventory, has been named one of many High 50 Girls Leaders of San Francisco for 2023 by Girls We Admire!
Emel is an completed government and product chief with a ardour for constructing easy-to-use, helpful, and modern merchandise from the bottom up at a world scale, from defining the technical structure to making ready to go to market technique. At B-Inventory, she leads a group liable for product growth, income development, person expertise, analytics, and company and product technique.
Study extra about Emel’s background and imaginative and prescient for B-Inventory beneath.
Q: Are you able to inform us slightly bit about your background?
“I went to high school in Turkey for Product Administration Engineering. I do know it’s a cliché, however I knew from a younger age that I needed to grow to be a product supervisor to bridge the hole between enterprise (gross sales, advertising and marketing, assist) and engineering.”
Q: What introduced you to B-Inventory?
“A few issues had been occurring in my life. One, I used to be prepared for a brand new journey, however I needed to do one thing significant. I needed to make use of my abilities to assist folks. The second factor occurring was, we’d simply gotten a home and I used to be purchasing lots, and shopping for furnishings—and sadly, I used to be returning a few of it. Because of the excessive value, in case you pay full worth and assume the merchandise could also be broken, as an finish person, you wish to return it. You wish to make sure that if you’re paying full worth, you’re getting the very best high quality potential.
As she went by means of the method of returning a desk she’d ordered that arrived with a dent on it, her mother and father—who had been visiting—had been amazed by the versatile return insurance policies, which aren’t distinguished in Emel’s native Turkey: “If you wish to return one thing there, you actually need to battle. Even when it’s faulty, chances are you’ll not get your a reimbursement. The client is just not at all times proper.”
This received Emel considering: within the midst of seemingly limitless returns, the place does the merchandise find yourself, and the way a lot waste is being generated? Is there a method to move these returned objects on to secondary finish customers and generate financial savings? The reply she got here up with was: by means of “second life givers;” Emel’s time period for patrons. And simply as she contemplated these potentialities, B-Inventory reached out, as if by means of serendipity.
“I do know there are various conventional liquidation channels, however this business is so fragmented and open to disruption. We will undoubtedly construct one thing helpful for everyone—retailers, resellers, and finish customers! Furthermore, this additionally received me considering that I can truly not solely assist folks, however assist Earth by giving these merchandise a second, third, fourth life. That actually drew me in. I’m lastly going to do one thing significant, so 10 years from now I can inform my youngsters the platform we constructed helped carry billions of returned merchandise again to life. I’m very enthusiastic about what we are able to construct. The alternatives that we are able to create for resellers and for fixing inefficiencies, and the ache factors that we are able to resolve for retailers is limitless. As I inform my very own group, sky’s the restrict. We simply must focus and construct it proper.”
Emel’s imaginative and prescient for B-Inventory goes past promoting overstock to vetted patrons—it means that we are able to grow to be a significant participant within the gig economic system, fostering the way forward for patrons and serving to them not solely develop, however be taught alongside the best way:
Q: How do you envision B-Inventory enabling folks to develop into elite patrons?
“Uber has 900,000 drivers within the U.S. It’s not unrealistic to think about having a million second life givers assist us discover returned merchandise second houses.
The variety of second life givers is just restricted by the variety of adults within the inhabitants, and also you don’t even need to personal a automotive to begin your aspect hustle! Because of this I consider the sky’s the restrict: we are able to lengthen our platform in a method that we might help second life givers begin their enterprise in the event that they don’t know methods to begin; assist them create their very own web site, receive a enterprise license, or present schooling: Enterprise 101. We are going to stroll with them, aspect by aspect from the start. We are going to assist them construct, handle, and develop their enterprise in order that an increasing number of folks can do that job and assist us carry extra merchandise into life.
Q: What’s your imaginative and prescient for sellers?
On the vendor aspect, we’d like to consider how we are able to onboard extra merchandise onto our platform. How can we make sellers’ lives simpler? How can we combine extra into the vendor so it’s much less cumbersome for them and it’s straightforward to add the stock in our system? How can we resolve different issues for them by means of scanning, lotting, and sorting?”
Q: Sooner or later, what do you hope you possibly can say you probably did with B-Inventory?
“I’m envisioning that there shall be state legal guidelines that say no reusable product goes to landfill; it should be resold. I would additionally prefer to see B-Inventory because the ecosystem of giving merchandise a second life, in order that it connects all of the gamers, comparable to returns and stock administration companies, logistics, warehouses and achievement facilities, and even different liquidators!
Once I see these two issues occurring, I’ll say we made it: we created a platform to avoid wasting Earth. And that’s what I’ll attempt so long as I’m right here.”
Requested what her necessities are for working with a product or firm, Emel had this to say:
“As a product supervisor and chief, serving to others is what motivates me. I wish to construct helpful merchandise which can be straightforward to make use of and modern. These are my three standards:
It ought to disrupt the prevailing business and the methods through which we function.It ought to be helpful to others by addressing their ache factors and offering worth.It ought to be intuitive and easy.”