John Accardi began CRAVEBOX in 2014 from his condominium. On the time, he had simply dropped out of a Georgetown College PhD program, had no financial savings, no buyers, and no enterprise expertise.
Accardi says the choice to start out CRAVEBOX was dangerous and the percentages of success didn’t look good. “On the time, I used to be so enthusiastic about beginning my very own enterprise, I didn’t actually acknowledge all the chance. I simply needed to work for myself and get up each morning with the liberty to deal with my very own to do listing as an alternative of another person’s.”
For the primary 3 years, CRAVEBOX operated out of John’s condominium and made no revenue. John stayed persistent and had a intestine feeling that he was making progress and that success was across the nook.
John mentioned, “These first few years have been irritating as a result of it felt like every single day was a disappointment, however the fixed failure motivated me. I received to the purpose the place I instructed myself I’d strive endlessly. I used to be giving guitar classes on the aspect to pay the payments and I made a decision that I’d work on CRAVEBOX till it both succeeded or I used to be an previous man.” This long-term mentality labored as a result of certain sufficient, CRAVEBOX began rising. John discovered how you can optimize his Amazon listings and CRAVEBOX moved into bigger and bigger warehouse areas and its employees grew.
Now CRAVEBOX operates out of a 60,000 sqft warehouse area in North Wales, PA with a powerful employees. “I by no means thought CRAVEBOX would turn out to be this profitable. It’s been an unbelievable journey,” says Accardi.
To turn out to be a top-selling Amazon model, John first centered on creating nice photographs. “I noticed early on that your product’s major picture on Amazon is crucial a part of the itemizing. So I discovered images and most significantly, photoshop, to take and edit improbable photographs.” CRAVEBOX merchandise now have the best-quality photographs within the class which supplies the listings a bonus over opponents.
Accardi additionally centered on worth. John says, “To be a high promoting Amazon model, you’ll want to look very intently at your hardest opponents and ensure you are providing a greater worth. Your product both must be higher or your worth must be decrease. This can decide your Amazon rank and visibility.” The important thing to providing nice worth is after all an environment friendly enterprise and operation.
Lastly, to construct CRAVEBOX right into a top-selling Amazon model, Accardi centered on opinions. “Amazon clients are robust and the one strategy to construct a sustainable product and model is to promote high quality merchandise that naturally accumulate a excessive evaluation common. That is difficult however for those who can provide a greater product than your opponents, you’ll garner higher opinions and rise to the highest of the class.”
John is worked up to proceed rising CRAVEBOX. He’s particularly enthusiastic about their vacation merchandise: Halloween, Christmas, Valentine’s Day, and Easter. He’s additionally enthusiastic about new CRAVEBOX merchandise they’re introducing, for instance: CRAVEBOX Youngsters, CRAVEBOX 110count, and CRAVEBOX Cookies+Crackers.